Hello! I am Katherine
I am an undergraduate at Rutgers University, studying psychology and marketing.
I am interested in gaining more hands on experience with marketing. I hope to use the knowledge that I have learned from relevant courses and apply it to brands. My interests of focus lies in analytical marketing and consumer behavior. With 3 years of research experience and use of statistical software, I hope to contribute to a brand's success! On my free time, I enjoy learning about fashion styling, reading thrillers, knitting, and listening to true crime podcats!
Looked into the types of digtal media opportunities that brands use.
View ProjectAnalyzed a case study on Facebook by creating a PESTEL analysis.
View ProjectA collection of briefings that highlight Facebook's digital usability, its analytical performance, and their paid media offerings.
View ProjectAn upcoming class project where I will include a digital presence analysis, conduct a social media assessment, and review their content strategy. I will also be reviewing audience engagement and giving reccomendations to improve their marketing strategy.
View Project